Articles
Insights on digital marketing, business growth, photography, design, and more. Explore practical tips and ideas to fuel your creativity and help your business thrive.
How to Blog as a Small Business in 2024
To thrive as a blogger today, you must stay updated with the latest best practices in writing for search engines and your audience. This article will walk you through how AI has changed the blogging space, what Google now values, and how to build a kick-ass effective blog that ranks well and engages your audience.
How to Maximize Creativity and Productivity in Your Online Business
But here’s the thing: flow isn’t about sticking to a rigid schedule or forcing yourself to work when you're not feeling it. It’s more about tapping into your intuition, listening to your body, and following what feels good in the moment.
Email Copywriting Strategies to Drive Engagement
Email marketing can be one of the most powerful tools in your small business toolbox—if done right. By applying these copywriting strategies, you’ll connect more effectively with your audience, increase engagement, and drive real results.
Creative Beach Photoshoot in Puerto Morelos
Recently, I had the pleasure of photographing a truly inspiring woman on the serene shores of Puerto Morelos. She’s a spiritual entrepreneur, deeply connected to her work, and was looking for creative headshots that would not only represent her brand but also capture the essence of who she is.
Unlock Your Website’s Full Potential with SEO// A Guide to Crushing It Online
If you’ve been pouring your heart into your website but still feel like it’s lost in the vast ocean of the internet, it’s time to talk about the magic of SEO. Search engine optimization isn’t just a buzzword; it’s the secret sauce that can skyrocket your site from the depths of Google’s search results to the top of the charts.
Setting Up Your Squarespace Website for Success
Creating a new fresh website is an exciting milestone for any business and business owner, and choosing the right platform is super important. Squarespace is a powerful, user-friendly website builder that offers all the tools you need to create a professional online presence.
Web Design for Property Rentals (current project)
The website features immersive visuals, detailed accommodation information, and an easy-to-navigate booking system, all designed to enhance the user experience and showcase the charm of Smith Bay as a prime vacation destination.
How to Write Content that Converts
When it comes to website copy, clarity is king. Your visitors are likely skimming through your content, looking for key information that will help them make a decision. If your copy is cluttered with jargon, long-winded sentences, or irrelevant details, you risk losing their attention.
A Beginner’s Guide to Killer Copywriting
Before pen meets paper (or fingers meet keyboard), it’s crucial to know who you’re writing for. Understanding your audience is the foundation of all successful copy. This goes beyond basic demographics. It’s about tapping into the mindset of your target readers—their desires, pain points, values, and motivations.
How to Design a Website That Actually Converts Visitors into Customers
Creating a website that not only looks great but also converts visitors into customers is the ultimate goal for any business. A well-designed website is your digital storefront, and it needs to do more than just exist—it must engage, inform, and inspire action.
Understanding Squarespace Analytics for Small Businesses
By regularly monitoring and analyzing these metrics, you can make informed decisions to enhance your website’s performance and achieve your business objectives.
